Bits and Atoms Uber
Uber made getting around town easier, more efficient and more human. We've partnered with them on a few projects, as filmmakers and strategists.
We helped them celebrate their 5-year anniversary with this spot, that highlights the little human moments that make Uber great.
We wrote a manifesto describing the ethos behind the "Bits and Atoms" identity.
When Uber re-launched their identity in 2016, we helped them with strategic direction.