Tesorio
Cash Flow Performance
Plenty of startups are trying to build better tools for CFOs and their teams, but Tesorio’s revolutionary approach to cash flow makes them stand out from the rest. Through a series of interviews and workshops, we worked together to reposition them as the creators and leaders of the Cash Flow Performance category. We then used that strategy to create all-new brand design and a website that tells their new story to the world.
Tesorio was arguably already a category creator when they came to us—but their category lacked a name, and they didn’t yet have a strategic narrative that told their story. Through our strategy phase, we landed on a simple yet powerful truth: that when a company’s cash is working the way it’s supposed to, it’s in a state of flow. We used that truth as the crux of our strategic narrative, which positioned Tesorio as the world’s first cash flow performance platform.
When a company uses Tesorio, the result is balance and harmony for CFOs, finance teams, and their company at large. We incorporated these ideas into our design process, ultimately creating a logo that visually communicates balance and harmony. We then extended this design theme into their new brand and website.
Services
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Strategy
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Category Design
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Brand Positioning
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Core Brand
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Logo Design
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Visual Identity
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Experience
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Content Outline
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Website Design
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Website Development & QA
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Website UX
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UI Illustrations
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Next.
