Product Launch Nanit
Nanit is the world’s smartest baby monitor—it learns how your baby moves, and tells you if they’re fussy, awake, or sleeping like a dream. We did a comprehensive brand launch, from strategy to creating their website, launch video, photography and more.
Nanit is cutting edge technology, but at it’s heart, it’s about helping parents and babies rest easier. Throughout the website, we told a story of technology in service of the well being of the family unit.
Our photography showcased the product and app experience within the context of life at home—so that Nanit at once felt informative, but seamlessly integrated into your day.