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Brand Launch GiftNow

GiftNow came to us for an all-new national brand campaign that would serve as a beacon for skeptical gifters across the country. We centered the campaign around a mission—to remove the barriers between generous thoughts and generous actions—and tied a bow on it with the campaign line “Gift Courageously.”
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For our hero video, we created “The Exchange”—a holiday love story that shows in presents and in love, it’s never too late.