Let’s start our own country.
We exist to help startup founders and their executive teams create new market categories.
While many aspire to category creation, most will never take the necessary steps to define a category vision and brand compelling enough to take control of their future.
Gold Front’s Category Design Program is designed to help you ace these essential steps. It starts with a powerful strategic narrative about the category you’ve created. We call it a Category POV.
This story must resonate deeply for you, your company and customers as it will act as a north star for your marketing, sales, culture and product. From there we use creativity to help you show up in the world as the category leader you are—in brand design, website, campaigns and category launch.
It’s a holistic approach to category creation that, when successful, makes customers remember and consider you for something that is completely your own.
Services.
Category vision
- Research & Insights
- Strategic Narrative
- Category Naming
- Messaging & Content Strategy
- Brand Architecture
- Category Blueprint
Brand design
- Visual Identity
- Brand Guidelines
- Website Design & Copy
- Marketing Templates
- Brand Photography
- Brand Illustration
Category launch
- Launch Strategy & Planning
- CEO Presentation
- Campaign Platform
- Social Media Creative
- Video & Film
- Branded Content
Stakeholder Interviews & Research
Leadership Workshops
Category POV
North Star Deck
Brand Design
Brand Guidelines
Website UX
Website Design & Copy
Awards & Recognition.
Team.
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Josh Lowman, Founder & CCO
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Patrick Haadsma, Creative Director
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Alex Romero, Account Director
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Tyrell Cerveny, Senior Designer
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Gustavo Rodas, Senior Designer
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Paulina Ramirez, Designer
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Olivia Covington, Writer
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Jake Kaye, Writer
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Abegail Espineda, Operations Coordinator
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Charisse Cabanas, Administrative Coordinator
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Ben White, Partner-In-Residence
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Tim Ryan, Strategy Director
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Weldon Pless, Creative Director
Outcomes
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#1
Clari’s G2 RevOps Platform ranking, 12 months after launch of their rebrand and category messaging.
View Case Study -
45%
Percentage of new Gold Front clients that are referred to us by their investors at venture capital or private equity firms.
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8X
Increase in Qualtric’s valuation 16 months after the launch of their category, Experience Management.
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76
Number of categories designed and named by Gold Front.
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5X
Increase in Newsela’s valuation three years after their category launch and rebrand.
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84
Percentage of Bizzabo employees that adopted their new category story, within three months of category launch.
View Case Study