Studio — Gold Front

Let’s start our own country.

We exist to help startup founders and their executive teams create new market categories.

While many aspire to category creation, most will never take the necessary steps to define a category vision and brand compelling enough to take control of their future.

Gold Front’s Category Design Program is designed to help you ace these essential steps. It starts with a powerful strategic narrative about the category you’ve created. We call it a Category POV.

This story must resonate deeply for you, your company and customers as it will act as a north star for your marketing, sales, culture and product. From there we use creativity to help you show up in the world as the category leader you are—in brand design, website, campaigns and category launch.

It’s a holistic approach to category creation that, when successful, makes customers remember and consider you for something that is completely your own.

Goldfront Studio

Services.

Category vision

  • Research & Insights
  • Strategic Narrative
  • Category Naming
  • Messaging & Content Strategy
  • Brand Architecture
  • Category Blueprint

Brand design

  • Visual Identity
  • Brand Guidelines
  • Website Design & Copy
  • Marketing Templates
  • Brand Photography
  • Brand Illustration

Category launch

  • Launch Strategy & Planning
  • CEO Presentation
  • Campaign Platform
  • Social Media Creative
  • Video & Film
  • Branded Content

Process & Outputs.

Stakeholder Interviews & Research

Stakeholder Interviews research

Leadership Workshops

Leadership workshops

Category POV

Category pov

North Star Deck

North star deck

Brand Design

Brand design

Brand Guidelines

Brand guidelines

Website UX

Website ux

Website Design & Copy

Website design copy

Gold Front brought an incredibly clear point-of-view and process to the work. The result was somehow both great business strategy and poetry. Highly recommmend.

Andy Hoang
CMO, Gradient Learning

Thank you for leading us through this transformational and meaningful process. You pushed us to incredible places. What an amazing journey.

Eran Ben-Shushan
Co-founder and CEO, Bizzabo

Simply the best.

Alon Alroy
CMO, Keyfactor

Awards & Recognition.

  • AAA
    AICP
    CA
    Cannes
    FWA
    Shorty Awards
    The One Show
    The Webby Awards
    NY Festivals
  • AAA
    AICP
    CA
    Cannes
    FWA
    Shorty Awards
    The One Show
    The Webby Awards
    NY Festivals
  • AAA
    AICP
    CA
    Cannes
    FWA
    Shorty Awards
    The One Show
    The Webby Awards
    NY Festivals

Team.

Outcomes

  • #1

    Clari’s G2 RevOps Platform ranking, 12 months after launch of their rebrand and category messaging.

    View Case Study
  • 45%

    Percentage of new Gold Front clients that are referred to us by their investors at venture capital or private equity firms.

  • 8X

    Increase in Qualtric’s valuation 16 months after the launch of their category, Experience Management.

    View Case Study
  • 76

    Number of categories designed and named by Gold Front.

  • 5X

    Increase in Newsela’s valuation three years after their category launch and rebrand.

    View Case Study
  • 84

    Percentage of Bizzabo employees that adopted their new category story, within three months of category launch.

    View Case Study