Friends and category designers,

Category First is back. In this new episode, I had the pleasure of interviewing Sheena Badani, category designer and product marketer at world famous category creator Gong. Sheena took me behind the scenes of the creation and launch of the Revenue Intelligence category.

We talked about what it was like designing and launching a category in her first 90 days at the company, how she navigated getting Gong's leadership team aligned around the strategy, the nerves and excitement of launch week, her advice for aspiring category designers, and a lot more.

I really enjoyed this conversation and I think you will too.

Listen now on Apple Podcasts.