Morning. Care to dip your toes into the vagaries of brand design?

If so, then I've got a great new interview for you. We’ve talked a lot about strategy here but strategy is only half the equation—the Spock to brand design’s Captain Kirk. I’ve seen so many tech companies spend ridiculous amounts of money on strategy only to skimp on brand design and creative—leaving the final expression of the category anything but visionary.

I’m not going to let that happen to you.

So let’s move over the creative side and see what we can learn. This episode’s guest is Michael Jeter, creative director at Zapier. Previously at a little company called Dropbox.

Michael and I talk about:

- The one thing every business person must know about brand design
- Michael’s process for curating a creative brief that leads to better work
- The evolution of design in tech - Creating brands that business people and creatives both dig
- Redesigning Zapier’s brand in, amazingly, 3 weeks
- Advice to designers
- And much more

But first, we’ll take it back to our San Francisco design community roots…

Listen now on Apple Podcasts.