Dave Grow, CEO of Lucid
How to expand your category idea to grow with your business.
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Friends and Category Designers,
I really enjoyed talking to Dave Grow, CEO of Lucid, about his approach to leadership and category creation. Dave previously held a variety of roles at Lucid, helping create what they now call a visual collaboration suite, before taking over as CEO.
We talked about the challenges of stepping into the role of CEO from inside the company, taking over a growing company in an uncertain economy, and why it’s so important to have alignment with your executive team.
Listen now on Apple Podcasts.
Next.
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Strategy
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